Showing 1 - 9 of 9
We analyse the dynamics of the pass - through of banks’ marginal cost to bank lending rates over the 2008 crisis and the euro area sovereign debt crisis in France, Germany, Greece, Italy, Portugal and Spain . We measure banks’ marginal cost by their rate on new deposits, contrary to the...
Persistent link: https://www.econbiz.de/10011273981
brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427
This research examined the use of electronic messaging by a research team performing a marketing research study. The …
Persistent link: https://www.econbiz.de/10010707273
Persistent link: https://www.econbiz.de/10010708760
Cet article s'intéresse au phénomène actuel d'instrumentalisation des valeurs fondamentales de l'entreprise comme force d'homogénéisation. Ce besoin semble répondre à la nécessité de construire une identité sociale et exprime la volonté de l'entreprise de réaffirmer l'importance de...
Persistent link: https://www.econbiz.de/10011144028
Persistent link: https://www.econbiz.de/10011071848
Since the mid 90s, the increasing importance of marketing has been observed in the big companies of the retail sector … exploitation of the marketing function and its implementation: the marketing function is not only a subject for the marketing …
Persistent link: https://www.econbiz.de/10011072267
superstition and (3) to discuss the interest of superstition for marketing. An exploratory qualitative study allowed us to define …
Persistent link: https://www.econbiz.de/10011072808
Le Name Letter Effect (NLE) désigne la préférence d’un individu pour les lettres de son nom, notamment ses initiales. Il s’inscrit dans la théorie de l’égotisme implicite, selon laquelle les préférences pour des objets faisant référence à soi est susceptible d’influencer les...
Persistent link: https://www.econbiz.de/10011073135