Despite the savings they represent, coupon redemptions have been declining since the early 1990s (NCH Marketing, 2003 …

This study focused on investigating key issues related to marketing fresh sweet corn through supermarket firms and …

marketing activities sponsored by fluid milk processors and dairy farmers have helped mitigate some of this decline. We estimate … that these marketing efforts have had a positive and statistically significant impact on per capita fluid milk consumption …. Specifically, over the 11-year period 1995 through 2005, we estimate that a one-percent increase in generic fluid milk marketing …

Farm retail marketing or farmer-to-consumer direct marketing is an important outlet for many New York vegetable … products. Marketing direct to consumers takes special skills and abilities on the part of marketers, and also requires a … resources and experience to compete with supermarkets, it is important for direct marketing operators to differentiate …

the other options producers and processors have for marketing their product (e.g., non-advertising promotion, research …