We inhabit a global village in which international marketers are encouraged to think and act with both global and local interests in mind. The enlargement of the European Union (EU) in January 2007 has created a 27 member state EU with a population of nearly half a billion. The purpose of this...

Market integration is a canonical topic in international finance. The question of whether and to what extent markets are integrated with the global economy has motivated one of the largest literature in this field. Given the vast literature, this survey focuses only on equity market integration...

The study analyses the EU Internal market from a dynamic and a contextual perspective, taking into account, not just the normative changes brought by the intense legislative and judicial activity in this area, but also the important economic and technological transformations that have largely...

The paper elaborates on socio-cultural circumstances of advertisement. Many examples of promotion campaigns are mentioned. The main European advertisement styles are also described. There are many arguments in favour of either standardization or adaptation. Nevertheless socio-cultural aspects...

The self-replicating nature of seeds poses a challenge for the traditional configuration of Intellectual property rights, as it overlooks the boundary that prevents amateurs from replicating the technology embedded on it. The territorial scope of IP rights and the lack of an international...

In 2008, the Australian Government deregulated the marketing of bulk wheat exports by removing the ‘single desk’ operated by AWB (International) Limited. Wheat Exports Australia (WEA) was established under the Wheat Export Marketing Act 2008 (WEMA) to administer an accreditation scheme for...

Libertatea de stabilire a societăţilor comerciale este un subiect actual şi, în privinţa conţinutului său, în continuă transformare. Actualitatea sa provine din necesitatea de a găsi soluţiile adecvate pentru dezvoltarea afacerilor şi, din perspectiva societăţilor comerciale (a...