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This research study aims at developing and validating E-tailing quality index. It consists of the literature reviews of the past researches, which were done by various authors and while finding the dimensions for the e-tailing quality. The scale development methodology results into six factors...
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retailing. Therefore, its increasing usage and space allocation is not surprising. Although the promised sales increases of more … stores or if a more differentiated evaluation of displays in food retailing necessary. This paper addresses the benefits of … displays in food retailing from a holistic perspective, evaluating its overall profitability for stores rather than just sales …
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While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
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The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple...
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Institutional barriers to entry were removed to a considerable extent in 1996 in the Dutch retail sector. Three years before that the regulator decided to not take legal actions anymore against entrants violating institutional requirements. In the current analysis we investigate the effects of...
Persistent link: https://www.econbiz.de/10011302129