The value and importance of creativity has been well established in the business world. The effective fostering of creativity, however, remains a somewhat elusive goal for most organizations. Using the context of product design, we examine three factors that are likely to have an important...

Consumers desire products that provide meaningful experiences. Therefore, a marketer's success often depends on familiarizing consumers with the unique experience a product offers. Marketers recognize the value in communicating about a product experience through analogy, but little research has...

Recent research notes a disconnect between what marketers deem new and innovative versus what consumers actually perceive. Many factors may contribute to this; however, the factor that has significant potential to first attract a consumer to a new product, visual aesthetic design, is...

This paper describes research examining the similarities and differences in the effects of color across cultures. Consistent with the literature, Study 1a suggested that cultural differences in hue choice do emerge when there are clear, salient social norms prescribing appropriate color usage,...

Integrating research on the antecedents of time perception, which suggests that heightened feelings of tension (relaxation) lead to a perception that time is passing slowly (quickly), with recent findings on the feelings evoked by color, we propose that perceptions of download time can be...

Online crowdfunding is a popular new tool for raising capital to commercialize product innovation. Product innovation must be both novel and useful (1-4). Therefore, we study the role of novelty and usefulness claims on Kickstarter. Startlingly, we find that a single claim of novelty increases...