Two studies investigate visual complexity in banner ads and support predictions based on the resource-matching perspective, which suggests that processing is optimized when the resources required to process a stimulus match the resources available. A content analysis of actual banner ads...

This book chapter develops an extensive model of the processing of rhetorical works (i.e., figurative language and visual rhetoric). The model synthesizes two theories - experimental aesthetics, which has explained the processing of creative works (e.g., art, geometric shapes, music, and product...

The accounting and mutual fund scandals of the last few years have led to increased scrutiny over the information provided by financial services to investors. These scandals have cast doubt on the supposedly honest and impartial reporting of facts by the financial industry. This paper looks at...

The accounting and mutual fund scandals of the last few years have led to increased scrutiny over the information provided by financial services to investors. These scandals have cast doubt on the supposedly honest and impartial reporting of facts by the financial industry. This paper looks at...