Showing 1 - 10 of 20
In this paper we investigate the mediating role of psychosocial benefits in the customersatisfaction/dissatisfaction formation process. Most research on this subject deals with thecausality direction of psychosocial benefits and satisfaction, sometimes preceded by anoverall functional benefit...
Persistent link: https://www.econbiz.de/10011256685
Despite many publications on perceived service quality, the position of the construct relative to other key constructs in marketing/consumer behavior remains vague. This paper tries to bring conceptual clarity with regard to the relationships between perceived service quality, customer...
Persistent link: https://www.econbiz.de/10011087072
Persistent link: https://www.econbiz.de/10011087117
In this paper we investigate the mediating role of psychosocial benefits in the customer satisfaction/dissatisfaction formation process. Most research on this subject deals with the causality direction of psychosocial benefits and satisfaction, sometimes preceded by an overall functional benefit...
Persistent link: https://www.econbiz.de/10005281877
In this paper we investigate the mediating role of psychosocial benefits in the customersatisfaction/dissatisfaction formation process. Most research on this subject deals with thecausality direction of psychosocial benefits and satisfaction, sometimes preceded by anoverall functional benefit...
Persistent link: https://www.econbiz.de/10010324525
In this paper we investigate the mediating role of psychosocial benefits in the customersatisfaction/dissatisfaction formation process. Most research on this subject deals with thecausality direction of psychosocial benefits and satisfaction, sometimes preceded by anoverall functional benefit...
Persistent link: https://www.econbiz.de/10011300554
Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their scanning strategy. In addition, consumers with high task motivation filter brand information less...
Persistent link: https://www.econbiz.de/10011091174
Retailers need to decide on the content and structure of their product assortments, and thereby on the degree of variety that they offer to their customers.This paper compares measures of assortment variety and relates them to underlying variety components.We conceptualize assortment variety...
Persistent link: https://www.econbiz.de/10011091673
The citation network of the International Journal of Research in Marketing (IJRM) is examined from 1981 to 1995. We propose a model that contains log-linear and logmultiplicative terms to estimate simultaneously the importance, cohesion, and structural equivalence of journals in the network...
Persistent link: https://www.econbiz.de/10011091873
An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural...
Persistent link: https://www.econbiz.de/10011092443