Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR...

Corporate sustainability can be broadly defined as the pursuit of a business growth strategy by allocating financial or in-kind resources of the corporation to a social or environmental initiative. Today, more than ever, corporate sustainability has risen to the status of strategic business...

Previous research examining the consumer response to CSR activities demonstrates a mostly positive response. This has been illustrated via increased customer loyalty (e.g., Du, Bhattacharya and Sen 2008) as well as a willingness to pay premium prices (e.g., De Pelsmacker, Driesen & Rayp 2005)....