Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to make an efficient (ideally optimal) assignment of the scarce resources owned by firms and organizations. In the current global market, characterized by a fierce competition, an optimal use of the...

Managerial and Business Economics (ME/BE) aims at using quantitative and computational methods to make an efficient (ideally optimal) assignment of the scarce resources owned by firms and organizations. In the current global market, characterized by a fierce competition, an optimal use of the...

The case presents a real life campaign called STOLEN run by Sapient India with the objective of brand building and recruitment marketing. The case explains the formulation, executive of STOLEN through communication-mix tools and the results of the campaign. STOLEN illustrates a unique example of...