Background: While alternative fuel vehicles (AFVs) still account for a relatively small percentage of the total vehicle sales, this is set to change as awareness of the impact of car usage on the environment grows among consumers, vehicle-emission controls increase and the number of AFVs...

The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...

Purpose: This article explores the symbiosis between the fields of responsible leadership and purpose-driven brand building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design/methodology/approach: This conceptual paper is based...

Although many predictions have been made about the demise of travel agents because of the impact of the Internet on travel agencies, many customers still prefer that a travel agent should take care of their travel arrangements instead of doing it themselves. This study endeavours to identify the...

The advent of service-dominant logic has led to increasing attention being given to value experienced by customers in the marketing literature. Customers’ shopping value is multidimensional and consists of two dimensions, namely utilitarian value and hedonic value. The main objective of this...

Purpose There is a paucity of published research regarding service employees’ side of gloomy consequences emanating from value co-creation (VCC). The purpose of this paper is to provide a comprehensive overview of the activities and interactions of VCC that can result in negative well-being...