How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart abandonment refers to “consumers' placement of item(s) in their online shopping cart without making a...

Despite placing items in virtual shopping carts, online shoppers frequently abandon their online carts. We identify the cognitive and behavioral reasons behind the rampant cart abandonment. Common wisdom blames breakdowns on the e-purchase stage, such as privacy concerns and frustration with a...

The sharing economy, as an attractive alternative to permanent ownership, creates a triadic relationship among three groups of participants: service enablers, providers, and users. One of its main features is the expansion of the role of the consumer to the roles of user and provider, called...

The growth of online daily deal price promotions and the resulting consumer non-redemption of daily deal coupons is worthy of understanding from a psychological lens of non-consumption. Whereas there is an emerging literature on daily deals and established literature on barriers to redemption,...

The authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals...