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Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20
Persistent link: https://www.econbiz.de/10015173315
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Omnichannel retailing and post-pandemic recovery : building a research agenda
Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181
Persistent link: https://www.econbiz.de/10013398158