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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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Mega-influencers and brand dynamics : shaping attitudes toward leading and challenger brands through electronic word of mouth
Rialti, Riccardo
;
Zollo, Lamberto
;
Kim, Kacy K.
;
Yoon, Sukki
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 3041-3059
Persistent link: https://www.econbiz.de/10015133943
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