Narrow search
Showing 1 - 1 of 1
Cover Image
Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278