Studies indicate that at least 8% of supermarket items in the US are out-of-stock at any point in time, resulting in annual lost sales of over seven billion dollars. Given the salience of stock-outs, this dissertation examines how consumers make choices when their most preferred alternative is...

Drawing on numerical cognition research, weidentify a set of multi-context numbers (MCN) that originatefrom the decimal (10), duodecimal (12) and sexagesimal(60) numeral systems frequently used in numerousdomains (e.g., 10, 12, 20, 24, 60, 360, 100). We proposeand show that inclusion of MCN in...

Goal progress can be measured using different scales (e.g., lbs., kg, oz., inches lost in weight loss domain). Despite considerable research on perceived goal progress, little is known about the effects of measurement scales on the mental representation of goal attainment. In three studies, we...