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Reimagining value through artification : a conceptual and theoretical framework for philanthropy and marketing
Massi, Marta
;
Rojas-Méndez, José
;
Pappacena, Arianna
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2025
Persistent link: https://www.econbiz.de/10015331628
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José
;
Davies, Gary
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
; …
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015333881
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