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Some firms (e.g. Intel and Medtronics) use a time-pacing strategy for product development (PD), introducing new generations at regular intervals. If the firm adopts a fast pace (introducing frequently), it prematurely cannibalizes its old generation, incurring high development costs, while if it...
Persistent link: https://www.econbiz.de/10014058233
Few terms in the recent literature on innovation management have been as widely used as the phrase disruptive technology. Yet this term is widely misunderstood. As Christensen and Raynor (2003, p. 143) note, "Many readers have equated in their minds the terms disruptive and breakthrough. It is...
Persistent link: https://www.econbiz.de/10013064597