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As the study of entrepreneurship continues to advance, recognition of the role of theory in the development of the field grows. In this paper, we build on our collective experiences to offer a peak into the inner working of theorizing, discuss different types of theoretical insights for...
Persistent link: https://www.econbiz.de/10013290439
Purpose - This paper aims to draw from research on culture, stigma and entrepreneurial activity to hypothesize that the relationship of stigma with the level of entrepreneurial activity differs by the dimensions of national culture, i.e. individualism, masculinity, uncertainty avoidance and...
Persistent link: https://www.econbiz.de/10014449772
This research draws on transaction-cost and resource-based theory to examine how information technology (IT) capital moderates the relationship between different types of assets and firm scope — both vertical integration and diversification. The analysis suggests that IT capital enables firms...
Persistent link: https://www.econbiz.de/10014038048
Macroeconomic theory assumes that factors of production in the economy are homogeneous and fungible. As a result, it is poorly suited for analyzing and developing policy responses to the recent financial crisis. Theories of strategic management and organization, with their emphasis on...
Persistent link: https://www.econbiz.de/10013039397
The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...
Persistent link: https://www.econbiz.de/10013053012
Despite the vast increase in marketing channels research published in the past decade, few contemporary analyses review or synthesize the domain. This article provides a comprehensive review of marketing channels research from 1980 to 2014. To present a multidimensional view of marketing...
Persistent link: https://www.econbiz.de/10012914630
Relationship marketing (RM) has emerged as one of the dominant mantras in business strategy circles, though RM investigations often yield mixed results. To help managers and researchers improve the effectiveness of their efforts, the authors synthesize RM empirical research in a meta-analytic...
Persistent link: https://www.econbiz.de/10012733539
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