How marketing scholars might help address issues in resource-based theory
Jay B. Barney
| Year of publication: |
2014
|
|---|---|
| Authors: | Barney, Jay B. |
| Other Persons: | Kozlenkova, Irina V. (reviewed) ; Samaha, Stephen A. (reviewed) ; Palmatier, Robert W. (reviewed) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 1, p. 24-26
|
| Subject: | Resourced-based theory | Marketing theory | Brand | Product differentiation | Bayesian statistics | Marketingtheorie | Ressourcenorientierter Ansatz | Resource-based view | Markenführung | Brand management | Produktdifferenzierung | Markenartikel | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256722