The current research examines the conditions under which consumers demonstrate associative versus dissociative responses to identity-linked products as a consequence of a social identity threat. Across four studies, the authors test the notion that reactions to social identity threat may be...

The lack of women in leadership across higher education has been problemitised in the literature. Often contemporary discourses promote 'fixing the women' as a solution. Consequently, interventions aimed at helping women break through 'the glass ceiling' abound. This article argues that the...

The lack of women in leadership across higher education has been problemitised in the literature. Often contemporary discourses promote 'fixing the women' as a solution. Consequently, interventions aimed at helping women break through 'the glass ceiling' abound. This article argues that the...

Previous research examining the consumer response to CSR activities demonstrates a mostly positive response. This has been illustrated via increased customer loyalty (e.g., Du, Bhattacharya and Sen 2008) as well as a willingness to pay premium prices (e.g., De Pelsmacker, Driesen & Rayp 2005)....

Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR...