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The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibility

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

Kunkel, Thilo - 2016

from football consumers (N = 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented …

Persistent link: https://www.econbiz.de/10013006287

Brand Loyalty of Fans Towards the the Buriram United Football Club

Puncreobutr, Vichian - 2016

The objective of the study was to measure the level of Brand Loyalty towards the Buriram United Football Club. For the … United Football Fan Club; in order to measure brand loyalty. The sample group of 382 respondents was chosen for the study …. The study found that majority of the respondents, who are fans of Buriram United football club was from Buriram Province …

Persistent link: https://www.econbiz.de/10012993031

Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events

Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132

connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2 …, with a particular emphasis on the Spain brand. Through Atribus, diverse social media data were recovered and analyzed … future research based on the observed patterns and behaviors in social media posts related to sports events and Brand Spain …

Persistent link: https://www.econbiz.de/10015372663

Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective

Khalufi, Nasser; Khairul Anuar Mohammad Shah; Iqbal, Qaisar - In: Expert journal of marketing 7 (2019) 2, pp. 100-111

Persistent link: https://www.econbiz.de/10012217311

Supporter Influence on Club Governance in a Sports League : A 'Utility Maximization' Model

Madden, Paul; Robinson, Terry A. - 2010

Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …

Persistent link: https://www.econbiz.de/10014194199

Team Identification Model : Antecedents and Outcomes of Football Sport Sponsorship in Egypt

Elsahn, Farid; Eman, Nada; Tantawi, Passent - 2012

Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt … team identification and that highly identified fans tend to recognize the sponsor of their favorite football team and to … improve the understanding and implementation of sports football sponsorship in Egypt …

Persistent link: https://www.econbiz.de/10014164686

Supporter influence on club governance in a sports league : a "utility maximization" model

Madden, Paul; Robinson, Terry A. - 2010

Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …

Persistent link: https://www.econbiz.de/10008987654

Merchandising als Marketinginstrument und Einnahmequelle : eine ökonomische Analyse der Potenziale von Klubs der 1. Fußball-Bundesliga

Karlowitsch, Elmar; Michaelis, Manuel - 2005

Persistent link: https://www.econbiz.de/10009541129