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Marketing strategies in family firms

Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 1-5

Persistent link: https://www.econbiz.de/10012620167

Reputation and identity in family firms : current state and gaps for future research

Cuevas Lizama, Jonathan; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 6-18

Persistent link: https://www.econbiz.de/10012620169

Personalized service and brand equity in family business : a dyadic investigation

Velasco Vizcaino, Franklin; Lanchimba, Cintya; Llanos … - In: Journal of small business strategy 31 (2021) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10012620699

Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform

Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984

Persistent link: https://www.econbiz.de/10014326284

Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study

Santos, Manuel Alonso dos; Sánchez-Franco, Manuel J.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 221-240

Persistent link: https://www.econbiz.de/10014331362

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans

Navarro-Picado, José F.; Torres-Moraga, Eduardo; … - In: Review of managerial science : RMS 17 (2023) 1, pp. 209-232

Persistent link: https://www.econbiz.de/10014227156

Tourscape role in tourist destination sustainability : a path towards revisit

Torres-Moraga, Eduardo; Rodriguez-Sanchez, Carla; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015076715

Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

Higueras‐Castillo, Elena; Liébana‐Cabanillas, Francisco - In: Sustainable Development 32 (2024) 5, pp. 4671-4685

The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a...

Persistent link: https://www.econbiz.de/10015108143