Similar Search Results

Sales Promotion Effectiveness : The Impact of Culture at an Ethnic-Group Level

Kwok, Simon; Uncles, Mark D. - 2008

study explores and extends the congruency framework by analysing the impact of culture at an ethnic group level. The purpose … differences at an ethnic level, culture does not appear to have a significant impact on consumer responses to sales promotion. It … cases. Finally, the study also provides evidence that further validates a scale used for the measurement of culture …

Persistent link: https://www.econbiz.de/10014031118

The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

Permatasari, Ratih Devita; Rohman, Fatchur; Sri Palupi … - 2022

Persistent link: https://www.econbiz.de/10013494053

Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan

Tariq, Beenish; Najam, Hammad; Nik Kamariah Nik Mat; … - In: Journal of Contemporary Issues in Business and Government 26 (2020) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012286411

Factors affecting Gen Z customers' satisfaction with sales promotions of Vietnam e-commerce platforms

Dao Cam Thuy; Nguyen Thi Lien Huong; My, Dang Pham Y. - In: VNU journal of economics and business 2 (2022) 4, pp. 83-94

Persistent link: https://www.econbiz.de/10013499648

Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty

Usman, Osly; Fakhirah Novianawati, Masayu Rifdah - 2020

This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the...

Persistent link: https://www.econbiz.de/10014102579

An Investigation of the Effect of Sales Promotion of the Duty-Free Shop at Incheon International Airport on the Behavioural Intentions of Customers

Park, Jin-Woo - 2012

Currently, airports worldwide are making efforts to generate profits in the aspect of commercial viability. They make profit through non-aeronautical revenue, rather than aeronautical revenue. Therefore, the importance of airport duty-free shops is growing. This implies that the importance of...

Persistent link: https://www.econbiz.de/10013097953

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...

Persistent link: https://www.econbiz.de/10012894877

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

Persistent link: https://www.econbiz.de/10012895194

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

Persistent link: https://www.econbiz.de/10012895393

Effect of Price, Promotion, Trust Marks and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

Pratiwi, Hana - 2019

This study aims to test:1. The effect of price on customer loyalty aqua products, 2. Influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...

Persistent link: https://www.econbiz.de/10012895523