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Comparing an expected value with a multistage stochastic optimization approach for the case of wine grape harvesting operations with quality degradation

Avanzini, Elbio L.; Mac Cawley, Alejandro; Vera, Jorge; … - In: International transactions in operational research : a … 30 (2023) 4, pp. 1843-1873

Persistent link: https://www.econbiz.de/10014258967

Consumer technology brands and the source of their performance

Vera, Jorge - In: Cogent Business & Management 8 (2021) 1, pp. 1-17

Over the past 20 years, consumer technology products have significantly impacted consumers' purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...

Persistent link: https://www.econbiz.de/10012657415

Ill-Posedness and Quadratic Programming : Stability and Complexity Issues

VERA, Jorge - Center for Operations Research and Econometrics (CORE), … - 1995

Persistent link: https://www.econbiz.de/10005042781

The role of intangible attributes of luxury brands for signalling status : a systematic literature review

Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766

Persistent link: https://www.econbiz.de/10014427398

Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

Curras-Perez, Rafael; Alvarado-Herrera, Alejandro; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2748-2764

Persistent link: https://www.econbiz.de/10014430283

Consumer technology brands and the source of their performance

Vera, Jorge - In: Cogent business & management 8 (2021) 1, pp. 1-17

Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...

Persistent link: https://www.econbiz.de/10012628016

Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores : the case of the COVID-19 pandemic in Mexico

Vera, Jorge; Trujillo-León, Andrea; Vásquez-García, … - In: The international review of retail, distribution and … 32 (2022) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10013274209

Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?

Vera, Jorge; Alvarado-Herrera, Alejandro; … - In: Journal of global marketing 35 (2022) 3, pp. 193-207

Persistent link: https://www.econbiz.de/10013361602

Toward understanding sophisticated markets and consumers : a win-win strategic alternative

Ornelas Sánchez, Sidney A.; Vera, Jorge - In: Management research : the journal of the Iberoamerican … 21 (2023) 2, pp. 105-121

Persistent link: https://www.econbiz.de/10014303632

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of Business Economics and Management (JBEM) 20 (2019) 2, pp. 208-224

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition....

Persistent link: https://www.econbiz.de/10015401220