The debate around vaccine passports has been polarising and controversial. Although the measure allows businesses to resume in-person operations and enables transitioning out of lockdown due to the COVID-19 pandemic, some have expressed concerns about liberty violations and discrimination....

Contemporary work on company identity has mostly emanated from management and strategy fields.However, there are several possible applications of company identity in the fi eld of marketing. Our paper proposes a new integrative framework linking company identity and marketing performance....