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'Universal access' (UA) to the Internet and the information infrastructure has become an important economic and societal goal. Yet, a comprehensive and systematic understanding of the UA concept is still lacking. In this paper, we analyze the complexity of universal access in the context of the...
Persistent link: https://www.econbiz.de/10014046915
Mobile applications (apps) have transformed the way firms and consumers communicate with each other. However, in a marketplace characterized by myriad choices and intense competition, getting consumers to discover and download an app, and foster consumer engagement and stickiness are probably...
Persistent link: https://www.econbiz.de/10014162906
Online word-of-mouth (eWOM) has attracted considerable research in the past decade. Yet, no attempt has been made to consolidate and synthesize this stream of literature. Based on a systematic review of 148 studies, the authors conduct a multi-dimensional analysis of eWOM communication,...
Persistent link: https://www.econbiz.de/10014162909