Objective and purpose: Although there is increasing interest in how environmental factors influence food intake, there are mixed results and misunderstandings of how proximity and visibility influence consumption volume and contribute to obesity. The objective of this paper is to examine two...

Research equipment is as essential for researchers as transportation is for travelers. Thus, to ascertain the extent to which research equipment affects research performance, this study employed project and performance information to examine the relationships between the qualitative and...

The authors propose a new approach for measuring, analyzing, and predicting a brand's equity in a product market. Brand equity is defined as the incremental contribution ($) per year obtained by the brand in comparison to the underlying product (or service) with no brand-building efforts. The...

As firms strategically extend assortments to satisfy heterogeneous consumer preferences, consumers are more likely to encounter items that they personally find unappealing. In this research, we find that, although adding unattractive items to an assortment does not affect actual consumption,...