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Positioned in the deliberations related to service marketing, the conceptualisation of servicequality, current service quality measurements, and the importance of the evolving construct ofcustomer experience, this thesis develops and validates a measurement for customer experiencequality (EXQ)...
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The literature on how customers make their service-provider choices largely distinguishes between private and business customers, and companies’ offerings have been separated accordingly. This study takes a closer look at the possible differences between these two customer categories. The...
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Customer-support service in companies has existed for a long time. Today, customer support in companies is differently outlined in comparison to the situation one decade ago; still phone calls or messages over Internet are most common. Customers may phone the companies and ask questions, they...
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