Striking the right balance : how to design, implement, and operationalize customer experience management programs
Philipp "Phil" Klaus and Bo Edvardsson
| Year of publication: |
2014
|
|---|---|
| Authors: | Klaus, Philipp ; Edvardsson, Bo |
| Published in: |
Managing consumer services : factory or theater?. - Cham : Springer, ISBN 978-3-319-04288-6. - 2014, p. 69-89
|
| Subject: | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010478149