Types of consumer operant resources and co-creation in dialogical service relationships
Year of publication: |
2022
|
---|---|
Authors: | Tarı Kasnakoğlu, Berna ; Kalender, Yunus ; Gökkaya, Hatice |
Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 14.2022, 3, p. 254-271
|
Subject: | co-creation | multimethod study | operant resources | service-dominant logic | services marketing | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
-
Scarlett, Gabriella, (2022)
-
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc, (2016)
-
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei, (2015)
- More ...
-
Co-creating positive outcomes in higher education : are students ready for co-creation?
Tarı Kasnakoğlu, Berna, (2022)
-
Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears
Tarı-Kasnakoğlu, Berna, (2020)
-
Sandıkçı, Özlem, (2025)
- More ...