Despite strong evidence on the effectiveness of advertising rhetoric, the extant literature has not theorized or empirically assessed conditions under which this effectiveness may be nullified. The present research argues that the application of rhetoric in advertisements grounded in...

The purpose of this paper is to classify and compare the importance of the benefits consumers derive from affinity credit card programmes. A random sample of affinity credit card holders of a major Greek athletic club (AC) was surveyed and a multi-group structural equation model was run to...

The commonly used “ESG” nomenclature implies that the three elements (E, S, G) are equally weighted and sum-up to give a whole, namely firms’ sustainability performance. This is problematic in that such an additive framing subjugates the importance of firms’ governance performance for...

Advertising is ubiquitous in the modern world. Indeed, individuals get bombarded with myriads of ad messages on a daily basis. In order to overcome the cluttered environment, ad practitioners often employ techniques grounded on controversial topics such as violence (e.g., Manceau and...

The presumed dominant role of usability attributes (ie usefulness and ease of use) in predicting consumer adoption of a technologically based innovation (eg internet banking — IB) is reexamined, by using an extended framework, which, apart from usability, incorporates the social and...

The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims. In-depth interviews were conducted with Greek...

This study proposes and empirically validates a model that incorporates the interaction effects of consumer's shopping orientation (utilitarian/recreational) and attitudes towards the online store atmospheric qualities (information related cues, navigation cues, aesthetic cues) on online...

The paper explores which relational benefits and costs are appropriate for capturing relationship-building efforts within the context of informational, non-transactional, websites and assesses their effect on behavioural outcomes. Firstly, a preliminary study consisting of two focus groups was...

For more than 40years, researchers have examined an exhaustive set of attributes as price determinants in tourism and hospitality. In extending this rich research stream, this study aims to propose and empirically assess a new set of hotel attributes, namely, faith-based attributes that allow...

Services literature has extensively examined the effects of core service and relational benefits on behavioral outcomes arguing that both components, studied separately, contribute significantly to customer satisfaction and loyalty. However, an integrative examination of the relative importance...