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Towards a typology of negative engagement behavior in social media
Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Purchase spillovers from the metaverse to the real world : the roles of social presence, trialability, and customer experience
Mansoor, Shafayet; Rahman, Syed Mahmudur; Bowden, Jana - In: Journal of consumer behaviour 23 (2024) 5, pp. 2501-2552
Persistent link: https://www.econbiz.de/10015115067