Economic decline in recent years has been strongly felt by European countries. Once with currency devaluation, the recession has caused rapid deterioration of incomes, and marked the collapse of financial markets. Furthermore, the difficulties encountered in industry and services have led to a...

Planificarea de marketing reprezinta una dintre cele mai importante responsabilitati in managementul unei organizatii. Alaturi de planul de marketing, planificarea orienteaza viziunea unei organizatii dinspre exterior spre interior. Dezvoltarea Internetului a determinat numeroase schimbari in...

Social marketing methods are nowadays frequently used in the development of health prevention programs. The main Objectives of this paper are: to identify the role of skin protection programs in society, to evaluate sun protection behavior among consumers and to propose future directions of...

Nowadays, social marketing practices represent an important part of people’s lives. Consumers’ understanding of the need for change has become the top priority for social organizations worldwide. As a result, the number of social marketing programs has increased, making people reflect more...