This investigation is concerned with how financial services retailers approach theretention of customers. Markets for financial services have become saturated,competition has become fiercer and consumers have gained greater confidence inthe consumption of financial services. Traditional...

Nowadays, the world’s leading manufacturers of fast moving consumer goods (FMCG) generate up to 50% of their revenues in emerging markets. Simulated test marketing (STM) is a common practice employed by these companies to forecast new product sales. Nonetheless, emerging markets represent only...