The paper is meant to found out those motivations and trends of demand, be it for products-no matter the category they belong to- be it for various activities- irrespective of the domain-which are the subject of a new marketing strategy, adapted to answer the present and future technological...

The service supply and demand are components of the service markets. The authors deal with defining the concepts of service supply, demand, consumption need, as well as their categories in terms of several criteria. The identification and the analysis of the factors influencing the service...

The hard time the Romanian companies encounter has challenged the managers to pay high attention on the rapid recuperation of their expenditures, thus falling to include the communication positive influence over final results. Communication is a fundamental component, an attitude and an...