Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...

Lack of trust has been identified as the major barrier to the growth of electronic commerce. Building trust is essential for the success of web vendors, especially less-known ones. If trust is a sine qua non condition of e-commerce development, then understanding its determinants should be a...

Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...

This article focuses on the practices of resistance to intrusive advertising on the Internet. The analysis of 19 interviews reveals the existence of different resistance profiles when exposed to interstitial: functional resistance, ideological resistance, conative avoidance and non-resistance....

This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...

The article presents the state of art concerning demand artifacts in consumer behavioral research (actually it deals with the issue of role enactement of human subject during experimentation). Terms such as artifact and demand artifacts will be clarified in the paper. Finally, insights for...

This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...

This paper explores the persuasive effects of different commercials for an analgesic on members of different age groups. Commercial content was manipulated to be either of (a) factual or (b) evaluative. The impact of these two contents was assessed on members of two different age groups: young...

The purpose of this paper is to present a conceptual model of the influence of the relationship norms proposed by Macneil (1980), both on the customer’s satisfaction, and on the satisfaction predictive capacity. This latest can be measured in term of recommendations and consumer’s loyalty. A...

Cet article vise à montrer la pertinence du cadre d'analyse des normes contractuelles de Macneil pour expliquer les ruptures de relations de long terme entre organisations. Pour ce faire des entretiens ont été conduits sur 13 dyades chargés d'affaires/représentants de PME. Une analyse...