Le relationnel bancaire : Diagnostic et évaluation des stratégies mises en place

This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written about the results and pitfalls of the first leading experiences

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Year of publication:	2006-05
Authors:	Kalika, Michel ; Ben Letaifa, Soumaya ; Perrien, Jean
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Technologie \| Gestion de la relation client \| Evaluation \| Implantation bancaire \| Approche relationnelle \| Organisation

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Extent:	application/pdf
Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010707722