This conceptual paper deals with important implications of ‘reciprocity’ in marketing in emerging and developing business environments, such as Eastern Europe. In mature, developed, high income, business systems, both transaction and relationship based marketing have been well researched. We...

Uncertainty and complexity are fundamental to innovation and decision making, especially in global high technology industries. Entrepreneurs interact with venture capitalists through the entrepreneurs’ communication and learning about the potential of new business venture. We believe that...

Although many NPO's changed their corporate image in recent years, most of the research in this field has focused on profit organizations and tends to ignore the NPO sector. Many non-profit organizations find themselves managing their business under crisis conditions such as economic and budget...