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Verhoef, Peter C.
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Customer base management and profitability in information technology industries
Maicas, Juan Pablo
;
Sesé, F. Javier
-
2010
Persistent link: https://www.econbiz.de/10010426700
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
4
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
5
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
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6
Service processes as a sequence of events : an application to service calls
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001713919
Saved in:
7
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
8
The theoretical underpinnings of customer asset management : a framework and propositions for future research
Bolton, Ruth N.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701446
Saved in:
9
Further thoughts on CRM : strategically embedding Customer Relationship Management in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
10
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
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