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Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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Drivers and outcomes of a shopper-retailer's app relationship
Abu Farha, Allam K.
;
El Hedhli, Kamel
;
Alnawas, Ibrahim
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015117900
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How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Zourrig, Haithem
;
Park, Jeongsoo
;
Becheur, Imene
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10015333792
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