How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Haithem Zourrig, Jeongsoo Park, Imene Becheur
| Year of publication: |
2025
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|---|---|
| Authors: | Zourrig, Haithem ; Park, Jeongsoo ; Becheur, Imene |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 1, Art.-No. e70013, p. 1-19
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| Subject: | animism | anthropomorphism | attractiveness | competence | social presence | virtual influencer | warmth | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333792