Interactive digital TV is becoming a reality throughout the globe. The most important part of the picture is new services for the user, in terms of audio-video quality, but mostly in terms of entirely new content and interacting experience. To this end, we explore the potential of introduction...

Purpose In a dynamic, continuously evolving sports landscape, social media have become an indispensable tool for sports organizations to cultivate meaningful connections with fans. The rapid pace of technological advancements has elevated these digital platforms from a supplementary role to a...