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Industrial marketing management : the international journal for industrial and high-tech firms
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Strategizing in business networks : the ambivalent entrepreneur
McGrath, Helen
;
O'Toole, Thomas
;
Canning, Louise
- In:
Industrial marketing management : the international …
123
(
2024
),
pp. 76-87
Persistent link: https://www.econbiz.de/10015168466
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Coopetition : stepping in and out of contextual spaces
McGrath, Helen
;
Andersen, Poul Houman
;
Medlin, …
- In:
Industrial marketing management : the international …
126
(
2025
),
pp. 221-235
Persistent link: https://www.econbiz.de/10015395413
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3
The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea
;
O'Toole, Thomas
;
Baraldi, Enrico
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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