The bursts and multiplicity of Internet advertising have made multi-channel attribution an immediate challenge for marketing practitioners. Existing attribution models predominantly focus on analyzing consumers' converting path with respect to one focal firm while largely overlooking the impact...

In this paper we model monthly UK inflation and find that there is some small but significant autocorrelation, particularly at 12 months. We find that this autocorrelation in monthly inflation leads to significant persistence in the headline annual inflation figure. A one-off shock to monthly...

Logistics section is one of the most important industrial sections to contribute to European economy. To improving efficiency and energy efficient of logistics, European Commission call new research theme "smart, green and integrated transport" in its H2020 program. The paper presents a version...

We study how strangers become friends within an evolving online social network. By modeling the co-evolution of individual users' friendship tie formations and their concurrent online activities (product adoptions and content generation), we are able to discover important drivers underlying...

This paper empirically investigates the interplay between buyer search behavior and firm pricing strategy in a commodity market where many firms price compete to sell homogeneous products. We use the heterogeneity in buyers’ search costs to explain why a firm offers periodic price discounts...

This study examines firms’ strategic decisions in the competitive market regarding whether to engage in marketing activities to assist consumers find the fit between their personal tastes and products’ horizontal attributes. We find that competitive firms’ strategies to facilitate...

Logistics section is one of the most important industrial sections to contribute to European economy. To improving efficiency and energy efficient of logistics, European Commission call new research theme ‘smart, green and integrated transport' in its H2020 program. The paper presents a...