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Purpose is the new branding : understanding conscientious purpose-driven marketing and its impact on brand outcomes
Fernandes, Teresa
;
Guzman, Francisco
;
Mota, Mafalda
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10015165276
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Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa
;
Matos, Manuel Aires de
- In:
Journal of service theory and practice
33
(
2023
)
7
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014448152
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Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
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