Changing consumption pattern of the Indian consumer has been undergoing a significant transformation over the years. Improvement in the economic conditions, exposure to International media, foreign travel, degree of urbanization, education levels, emergence of new job opportunities in the...

Today, companies are facing challenges related to the recruitment and retaining of talented workforce, attributable to the deficiency of skilled candidates. Employer branding is a fairly recent term that can serve as a strategy for businesses to position themselves as an employer to attract and...

The paper aims at understanding the impact of economic reforms in India on the factors related to Science & Technology, Industrial sector, Technology Marketing strategy, technology transfer, and R&D organizations in India. There were various issues in India after independence like widespread...

Over the past few years ownership of smartphones has become dominant over feature phones. It has become habitual in the life of college students to spend time on smartphones on day to day basis. Smartphone has become an integral part of student’s life. There are varied reasons behind the...

There is an expanding necessity in current times for more robust expense management as well as a need for higher returns in companies. The use of Information & Communication Technology (ICT) to get a competitive advantage has gained immense attention within organizations in a rapidly globalizing...

The Employee Value Proposition represents the perceived overall deal between employer and employee. The employer makes an offer to the employee (or the give) and expects contributions (or the get) from the employee in return. The inducements and contributions consist of mutual obligations and...

Experiential Branding is a process by which brands create and drive interactions with consumers in all aspects of the brand experience to emotionally influence their preferences and to actively shape their perceptions of the brand. Experiential marketing also called "engagement marketing,"...

Sustainable development practices are aimed to meet the needs of today, without compromising the needs of tomorrow. This means we cannot continue using current levels of resources as this will not leave enough for future generations. Stabilizing and reducing carbon emissions is key to living...

The Indian higher education system is the third-largest in the world in terms of numbers, after China and the United States. There has been an unprecedented growth in the number of universities, colleges as well as enrollment in the higher education system particularly during the last one and a...

In today’s technologically driven world consumer shopping behavior towards different channels has changed. Customers can buy any product at any time from anywhere. The customer is using various online and offline channels simultaneously for buying any product which leads to the omnichannel...