The report is devoted to economic rationale for the introduction of English in the teaching of business subjects in the courses "Advertising" and "PR". Research questions are the following: how many vacancies with knowledge of English are presented in two largest labor markets - in Moscow and...

Issues of politeness and directness are often crucial in communication. The work shows a contradictory picture of politeness, reaction on in-directness and rudeness in Russian language, which can lead to misunderstandings and break in communication. Russian culture and mentality have a serious...

Russian Abstract: В статье дается анализ теоретических подходов к гетерархии. Сетевые структуры оказывают существенное влияние на все сферы жизни. Несмотря на рост...

The development of the creative potential of the artists allows the organizations of media industry to activate the innovations, to improve the quality and competitiveness of products, goods and services, in general to work more efficiently. The article question is the problems of social norms...

Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful...

Russian Abstract: Данная статья посвящена анализу роли религиозности в формировании духовно-нравственных ценностных ориентаций молодых ученых. Представлены...

The scope of research is to analyze some gender aspects of quality of English language learning in PhD programme in Russia. Participants of investigation are 100 non-native speakers of English who are PhD-students of the Saint-Petersburg universities. They are 50 females and 50 males. The age of...

In current report we did the critical analysis of some aspects of applying methods of mathematical statistics to define typological characteristics of thesaurus. We give a few suggestions to improve the proposed method

Public servants are important actors in the system of public goods delivery. Performance measuring governance in terms of the modern state is centres on establishing the contentment of the customers purchasing these goods. This means the public servants need special professional skills for this...

India is the country with numerous educational problems. There are 2.2% disabled population or 21,906,769 in India, but NGOs think that the figure to be closer to 6%, or 70 million (Thomas, 2005a; Thomas, 2005b). In addition, most of adults and children with disabilities have not an access to...