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Asking your phone or a frontline employee? : the influence of in-store information source on choice overload, responsibility, and confidence among young consumers
Schäfers, Tobias; Keßenbrock, Andreas; Cziehso, Gerrit; … - In: Psychology & marketing 40 (2023) 9, pp. 1877-1893
Persistent link: https://www.econbiz.de/10014338331
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Behavioral Targeting : ein effizienter Einsatz des Online-Werbebudgets?
Riekhof, Hans-Christian; Schäfers, Tobias; Eiben, Immo - 2009
Persistent link: https://www.econbiz.de/10009531259
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Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian; Schäfers, Tobias; Teuber, … - 2009
Persistent link: https://www.econbiz.de/10009531261
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Nischenartikel : Wachstumstreiber für den Versandhandel?
Riekhof, Hans-Christian; Schäfers, Tobias; Teuber, … - 2009
Persistent link: https://www.econbiz.de/10003884552
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Behavioral Targeting : ein effizienter Einsatz des Online-Werbebudgets?
Riekhof, Hans-Christian; Schäfers, Tobias; Eiben, Immo - 2009
Persistent link: https://www.econbiz.de/10003884575
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"Come and visit us!" : the effects of factory tour participation on customers
Schäfers, Tobias; Hülsebusch, Daniela; Cziehso, Gerrit P. - In: Industrial marketing management : the international … 125 (2025), pp. 169-178
Persistent link: https://www.econbiz.de/10015331970
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Construal Level Effects in Sponsorship-Linked Marketing : Informativeness and Timing of Announcements
Cobbs, Joe - 2020
Although prior research examined sponsorship announcements, differences in abstraction and when sponsorships are announced have been neglected. Based on Construal Level Theory, the effects of sponsorship announcement informativeness (abstract/concrete), personal level of construal (PLC;...
Persistent link: https://www.econbiz.de/10012830406
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This article is ... consumer reactions to unfinished teasers for digital content
Mandler, Timo; Cziehso, Gerrit P.; Schäfers, Tobias; … - In: Psychology & marketing 41 (2024) 12, pp. 2977-2991
Persistent link: https://www.econbiz.de/10015133933
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Data-driven digital transformation for uncertainty reduction : application of satellite imagery analytics in institutional crop credit management
Narayanamurthy, Gopalakrishnan; Jayanth, Reddy Sai Shiva; … - 2025
Persistent link: https://www.econbiz.de/10015372578