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"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10014511550

Addressing food waste with a socio-cultural approach to social marketing

Sutinen, Ulla-Maija - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 256-274

Persistent link: https://www.econbiz.de/10013274479

Shop at your own risk? : consumer activities in fashion e-commerce

Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318

Persistent link: https://www.econbiz.de/10013328292

Half girl, half horse and with a stick : the augmented hybridity of hobbyhorse enthusiasts

Närvänen, Elina; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1791-1812

Persistent link: https://www.econbiz.de/10015194133

Activity focus groups : a discursive, practical and social method for studying consumption practices

Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230

Persistent link: https://www.econbiz.de/10015324641

From transactions to transformations : exploring transformative food retailing

Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121

Persistent link: https://www.econbiz.de/10014558995

Doing family over time : the multilayered and multitemporal nature of intergenerational caring through consumption

Kastarinen, Anne; Närvänen, Elina; Valtonen, Anu - In: Journal of consumer research : JCR ; an … 50 (2023) 2, pp. 282-302

Persistent link: https://www.econbiz.de/10014314510

Framings of food waste : how food system stakeholders are responsibilized in public policy debate

Mesiranta, Nina; Närvänen, Elina; Mattila, Malla - In: Journal of public policy & marketing 41 (2022) 2, pp. 144-161

Persistent link: https://www.econbiz.de/10013256464

The rise of collaborative engagement platforms

Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: European journal of marketing 56 (2022) 13, pp. 26-49

Persistent link: https://www.econbiz.de/10013502327

Framing Value Propositions in the Food Waste Business : A Sociocultural Approach

Närvänen, Elina; Mattila, Malla; Keränen, Joona; … - 2022

Food waste is a critical issue to all stakeholders in the modern society. While previous marketing research has addressed food waste from multiple perspectives, it has provided limited attention to the role of start-ups. Consequently, the purpose of this study is to explore how food waste...

Persistent link: https://www.econbiz.de/10014083090