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We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the...
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Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet...
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"eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections,...
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Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability.Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...
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The International Finance Corporation (IFC) has advanced systems to gather, analyze, and apply investment and advisory project information. It has made strides in developing, aggregating, disclosing, and strategically using its development indicators. The Multilateral Investment Guarantee Agency...
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